Seeing the Woods

A blog by the Rachel Carson Center for Environment and Society


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The Taproom: Jeffrey Pilcher

“The Global Invention of Lager Beer”

By Jeffrey Pilcher

largebeermap

“Around the World in 80 Beers.” Image courtesy of PureTravel.com.

“Around the World in 80 Beers.” It’s an arresting image of the globalization of beer. This map on the PureTravel website depicts each country according to its bestselling or iconic national brand: from Budweiser in the United States and Corona in Mexico, to Tsingtao in China and Oettinger in Germany. What is so striking about the image is that, with the sole exception of Ireland’s Guinness Stout, every label represents a single style: light, crisp, clear, Pilsner lager. The global spread of lager beer can be told as a story of Western cultural imperialism: A European product sails out in the hands of merchants, migrants, and imperialists to upend social patterns and transform landscapes around the world. But modern lager beer is just as much a product of globalization, invented and reinvented in locations around the world. Continue reading